Minor Accommodations and HBX Group have introduced the worldwide enlargement of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Accommodations and HBX Group’s present collaboration in Europe and the Americas. Beneath the settlement, Minor Accommodations will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group will even designate HBX Group as a most popular B2B distribution associate, enabling streamlined distribution, optimised operational prices, and better management over charges and stock.
HBX Group’s world community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Accommodations properties throughout 58 international locations. These embody famend manufacturers comparable to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Accommodations introduced its intent so as to add practically 300 properties to its portfolio over the subsequent three years, which will even be a part of the popular distribution partnership.
Carlos Muñoz, Chief Business Officer at HBX Group, commented: “This world partnership represents a big milestone in our collaboration with Minor Accommodations. By consolidating distribution efforts and decreasing operational complexity, we’re enabling Minor to streamline its technique and concentrate on reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s industrial arm, bringing their manufacturers to markets and prospects that will in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Business Officer of Minor Accommodations, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage finest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our development and increasing our distribution. We sit up for broadening this profitable relationship to embody our world portfolio, finally delivering superior worth to our prospects.”
Fernando Vives, Chief Business Officer of Minor Accommodations Europe & Americas, strengthened: “Our collaboration with HBX Group has accelerated our development in Europe and the Americas and offered us with the insights to refine our strategy within the markets. As we increase our partnership globally, we’re excited to construct on this momentum and ship better worth to our visitors.”
This announcement additionally underscores Minor Accommodations’ longstanding help for MarketHub, HBX Group’s flagship occasion collection for the journey trade. A devoted associate, the lodge group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.