Cebu Pacific encourages everybody to find extra of the Philippines’ various cultural heritage because it unveiled its newest initiative to advertise Philippine tourism: the QR Flight Codes patterned after the normal weaves of assorted native communities.
Developed in partnership with the Division of Science and Expertise’s Philippine Textile Analysis Institute, these codes underscore CEB’s dedication to enhancing home tourism whereas shining a lightweight on the artistry and cultural heritage of Filipino weaving communities.
Chief advertising and marketing and buyer expertise officer Candice Iyog stated: “Cebu Pacific takes pleasure in honoring the wealthy tapestry of our nation’s cultural heritage. Utilizing our enterprise as a platform for inclusive and sustainable progress, we have fun the artistry of our native weaving communities, making certain their timeless traditions are preserved and their tales are appreciated by each Filipino.”
5 distinctive weaving kinds
The QR Flight Codes spotlight 5 distinctive weaving kinds from totally different elements of the nation: the intricate and nature-inspired markings of Ilocos Norte’s Binakol, the elegantly-colored stripes of Occidental Mindoro’s Ramit, the brilliant hues and iconic plaid design of Iloilo’s Hablon, the daring and colourful checkered patterns of Vintage’s Patadyong, and the putting geometric patterns and vivid colours of Zamboanga’s Yakan.
Scanning these QR Flight Codes, positioned strategically on billboards alongside main thoroughfares and airports throughout the nation and in choose magazines, will permit vacationers to be taught extra about these conventional weaves and uncover extra points of interest within the locations the place they originate.
Cebu Pacific collaborated with native weaving communities throughout the nation to make sure that the historical past and significance of those materials are preserved in making the QR Flight Codes.
These embody the Paoay Weavers of Ilocos Norte supported by Mariano Marcos State College (MMSU); the Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Neighborhood Growth Program; the Baraclayan Weavers Affiliation of Iloilo; the Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Affiliation of Vintage; and the Yakan by Oriental Weaves of Zamboanga supported by MMSU.
Iyog defined: “Each weave is a neighborhood’s cultural fingerprint with a narrative to inform, simply as each vacation spot has a singular providing and expertise. We encourage each Juan to scan the QR Flight Codes to discover extra of the Philippines and study our wealthy tradition and heritage.”