UN Tourism has returned to the FITUR worldwide commerce truthful to advance the sector’s shirt in direction of larger accessibility and development propelled by investments and innovation. On the eve of FITUR 2025, UN Tourism gathered high-level delegates to rejoice its fiftieth anniversary, reaffirming its long-standing dedication to creating the sector a pillar of peace and understanding. Trying to the following 50 years, UN Tourism as soon as once more used the platform of the main tourism commerce truthful to advance priorities for the current and the long run, with a concentrate on supporting new concepts and applied sciences and boosting investments into the sector.
UN Tourism Secretary-Normal Zurab Pololikashvili stated: “As UN Tourism celebrates 50 years, FITUR meets for the forty fifth time. Collectively, we now have helped form international tourism, constructing bridges between the private and non-private sectors, selling dialogue and cooperation and advancing shared priorities round innovation, sustainability and resilience.”
Inside the framework of FITUR 2025, the UN Tourism management held a collection of high-level conferences with delegates, together with Ministers of Tourism, enterprise leaders and representatives of its Member States.
FITUR 2025: Tourism investments take centre stage
In Madrid, UN Tourism welcomed key stakeholders for a particular Funding Breakfast, hosted in partnership with the Growth Financial institution of Latin America and the Caribbean (CAF). The occasion introduced collectively specialists to concentrate on the important thing alternatives and challenges for rising investments into the sector throughout the area.
On this event, UN Tourism offered the most recent additions to its rising portfolio of “Tourism Doing Enterprise” Funding Pointers. The 2 new publications concentrate on the funding panorama of Panama and in addition Brazil, associate nation of FITUR 2025.
Making tourism extra accessible to all
Additional advancing its dedication to creating tourism and its advantages obtainable to all, UN Tourism and AccessibleEU hosted a particular facet occasion at FITUR (23 January).
Organized in collaboration with the ONCE Basis, the European Community for Accessible Tourism and ILUNION Acesibilidad, the occasion “Accessible Tourism: Harnessing the Advantages of Inclusive Locations for Firms and Folks” celebrated the progress made on this discipline, making clear the benefits to locations of being extra inclusive. The occasion additionally assessed the challenges standing in the way in which of opening up locations to guests of all skills, with a selected emphasis on infrastructure and the usage of innovation to spice up accessibility.
UN Tourism Affiliate Members: New allies welcomed
UN Tourism welcomed its rising community of Affiliate Members to FITUR 2025, additional strengthening ties proper throughout the varied sector. A particular “Affiliate Members Nook” was held, specializing in “Concentrating on Traveler Segments”. The occasion assessed key development areas and different areas of potential for locations seeking to diversify their tourism choices.
At FITUR, UN Tourism signed new Memorandums of Understanding with Affiliate Member CIFFT (Audiovisual Tourism Promoting), designed to advance creativity.