SITA, the worldwide chief in know-how for the air transport {industry}, launches SmartSea by way of an preliminary settlement with Columbia Shipmanagement (CSM), the world-class ship supervisor and maritime service supplier. SmartSea is the {industry}’s first firm with the ability to reshape the maritime sector by facilitating entry to the identical superior know-how that has already remodeled the air transport {industry}. On the identical time, CSM turns into the primary SmartSea shopper to exponentially upscale its operations by way of this cutting-edge know-how.
With this strategic step, SITA is embedding its transformative footprint into the maritime {industry}, breaking boundaries and simplifying processes for extra environment friendly and worthwhile operations throughout the whole worth chain.
With 75 years of expertise, SITA serves 95% of worldwide locations within the air journey {industry}, and over 2,500 airways, airports, floor handlers and governments all working carefully with the corporate. Greater than 70 governments and all G20 nations belief SITA options, and 85% of worldwide air passengers globally profit from SITA digital border options. SITA’s plain function in remodeling the air {industry} and shaping it into what it’s now’s the strongest proof of the worth SITA can present to the maritime sector.
SITA’s growth into maritime is evident proof of its ambition and capability to spice up digital innovation in a sector that, going through related challenges, may be drastically enhanced by options for the air transport {industry}, estimated to be 10-15 years forward by way of know-how adoption. Each the maritime and aviation sectors function in a posh and extremely regulated ecosystem globally, are capital intensive, and closely reliant on knowledge and communication whereas additionally going through very related sustainability necessities. Furthermore, ports and ship terminals expertise the identical challenges and alternatives; vessels require turnaround and upkeep, the identical
as plane, and each must handle crew, passengers, baggage and freight effectively and with constrained budgets.
“SITA is taking a daring step into the maritime sector, the place our longstanding management in aviation can serve to beat financial and capability challenges, improve safety and unlock new income streams for corporations throughout the {industry},” mentioned David Lavorel, SITA CEO. “The worldwide maritime {industry} performs a significant function in fostering financial progress, human growth and world connectivity. By facilitating worldwide commerce, creating jobs and driving technological innovation, the {industry} contributes to raised residing requirements and financial prosperity around the globe. Through the use of useful cross-industry synergies and our worldwide attain, we’re collaborating with corporations akin to Columbia Ship Administration to raise their operations to the subsequent stage. It is a vital step for us and demonstrates our means to revolutionize end-to-end journey, whatever the mode of transport.”
SmartSea is in a privileged place to revolutionize the maritime digital ecosystem, offering a one-stop-shop for maritime know-how options and changing into the market chief in maritime know-how by implementing options trusted by the overwhelming majority of the worldwide air journey {industry}.
SmartSea CEO Julian Panter mentioned, “SITA’s launch of SmartSea and our first settlement with CSM mark a strategic turning level for each SITA and the digitalization of the maritime {industry}. The sector is taking necessary steps in the direction of catching up with the automotive and aerospace industries from a know-how perspective. The inclusion of SITA in that effort will exponentially fast-track this goal. SmartSea would be the platform that may deliver the most recent know-how from aviation (SITA) to the maritime {industry}. I’m massively enthusiastic about this.”
Columbia Group CEO Mark O’Neil mentioned: “I’m thrilled to be working with SmartSea because it brings its intensive expertise and modern aviation know-how to the maritime {industry}. By working with SmartSea, we will provide maritime stakeholders a whole onshore and vessel-based IT methods answer that may dramatically enhance effectivity, security and sustainability. Using this know-how will revolutionize the {industry} and drive ahead digitization, bringing us consistent with different technologically superior industries.”
SITA sees the chance to implement applied sciences which can be already serving to airways, airports and governments to supply seamless journey experiences to passengers internationally whereas enhancing operations. Drawing from aviation’s evolutionary journey, SmartSea will use SITA’s experience and CSM’s {industry} management to drive innovation, effectivity and sustainability in maritime operations.